About Us
SASMAYA
Sasmaya is a premium Muslim modest fashion brand that harmoniously blends cultural heritage with spiritual elegance, founded in Jakarta and established in 2023.
We present syar’i attire with exclusive handcrafted embroidery and traditional Minangkabau stitching, curated directly from local artisans in West Sumatra.
Core Values
Rooted in Heritage
Refined in Spirit
We upholds ethical and modest production by adhering to syar’i standards while honoring cultural integrity. With a strong commitment to honesty and transparency, we ensure every collaboration reflects our core values. We actively preserve the rich tradition of Minangkabau embroidery, delivering premium-quality, exclusive pieces crafted with meticulous attention to detail. Beyond fashion, we empower local artisans—especially women—while embracing sustainable practices through ethical sourcing and environmentally conscious production.
Vision
To become a leading premium Muslim fashion brand that embodies cultural heritage, ethical craftsmanship, and spiritual elegance.
Mission
We committed to providing premium Muslim modest fashion inspired by Indonesian heritage, while empowering local artisans—especially women embroiderers from West Sumatra—to sustain and grow their craft. All products are ethically made and sustainably produced, preserving cultural traditions while meeting the demands of the modern market.
Brand Philosophy
More Than Fashion — A Statement of Faith and Heritage
We provide premium Muslim modest fashion inspired by Indonesian heritage, while uplifting local artisans—especially women embroiderers from West Sumatra—to sustain and grow their craft. All of our products are ethically made and sustainably produced, preserving cultural traditions while meeting the demands of the modern market.
What Sets Us Apart
Sasmaya blends handcrafted Minangkabau embroidery with syar’i elegance, offering limited-edition pieces curated directly from West Sumatran artisans. With a story-driven brand, exclusive designs, and a mission to empower women, we combine spiritual value with cultural craftsmanship.
Products
Heritage-Inspired
Signature Collection
